Best Tips For Creating A Successful Google AdWords Campaign

The launch of the new Google Advertising Search Campaign is an exciting process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you're just getting started, you would possibly be afraid of messing it up.


The steps I’ll walk you through will ensure you’re depositing extra money into your own bank account, instead of just finding Google’s empire. When set up and managed properly, Google Ads (previously Google Adwords) is one every of the best sources for new customers.


Over the years, I've got helped businesses grow from $0 to $1,000,000+ on the back of hardworking AdWords campaigns. But, I’ve also watched tens of thousands of dollars get flushed down the AdWords drain because of mismanaged campaigns.

This article will cover the basics of the way to create a successful Google AdWords campaign. It’ll cover the steps that you just must take in order to optimize your campaigns for max ROI, yet as to provide tips for getting started on your first campaign.

Write the adjustment for your target customers

There are some ways to put in writing ads. However, the most effective way is to write it just for your target customers. This way, your message is going to be more personal and you may have an improved chance of converting them into a customer.


I also recommend you use the keyword “Suggestions” provided under the most chart. This can provide you with a plan of related keywords and the way much search volume those keywords have. You can also use Google’s Keyword Planner tool to help you find the most effective keywords to target. it'll provide you with bid estimates and total searches, so you'll be able to make a plan.

There are three questions you’re going to ask to see whether or to not advertise on a particular keyword:


  • Is the keyword searched in Google?
    If there's no search volume, then that tells you no one is typing that phrase into Google. there's no point in advertising on keywords no one is searching.

  • Is the person searching this keyword likely to purchase my product or service?
    That the person more likely just doing research with no intention of constructing a purchase? In other words, what's the intent of the keyword? When starting out, you’ll want to advertise on what I call “buying intent” keywords where the person is clearly looking to purchase.

  • Can I afford to advertise on the keyword?
    This question is very important, but it requires a bit of math to calculate. So let’s take a look at that now.


Don't mislead consumers by lending on the wrong page

It is important for companies to make sure that their landing pages don't seem to be misleading customers. this can be because if the landing page leads them to the wrong page, it'll be hard for them to get over the mistake and this might have a negative impact on their brand.


How does one make sure that your landing pages aren't misleading customers?

  • Make sure that you just test your landing pages with different audiences before launching them.

  • Make sure that your landing page has clear calls to action and relevant content.

  • Don’t use pop-ups or other gimmicks on your landing page as they may lead customers to the wrong page.


Use negative keywords for Google ads.

Negative keywords are words that you don't want to be associated with your ads. it's important to use negative keywords for your Google ads because it helps you avoid appearing on irrelevant or unwanted searches. When trying to find a keyword, confirm to use negative keywords as well as positive keywords.


How to Build a powerful Negative Keyword List

First of all, your Google and Bing representatives should have a list of negative keywords that they use for similar accounts. You’ll parse them for relevance and ensure they don’t take important terms out of play in your campaigns but this represents the best starting point. Next, like any planning keyword list, you'll be able to always explore Google Keyword Planner to see related terms and understand what you may want to parse out.


You should also use Google’s search query report to identify new negative keywords. It’s far and away the most effective way to see what real searches are triggering your ads and weed out the ones that don’t.

Using Negative Keywords With Bing Ads


As you know, Microsoft Advertising is the platform for purchasing search terms on the Bing search engine. Negative keyword best practices are a bit different for this network, so let’s spend a second on this. One important difference between Bing and Google, which Bing’s help article on negatives subtly glosses over is that advertisers can only designate phrases and exact match negative keywords for Bing searches.


If you import your Google campaigns into Bing as many advertisers do, be aware that your broad match negative keywords are converted to phrase match negatives by Bing. Bing doesn’t support keyword-level negative keywords. However, you'll set up campaign and ad group level negatives, just like in Google.

Perform A/ B testing

A/B testing may be a technique used by marketers to test different versions of an advertisement to see which version performs better. This technique has been around for decades and has been shown to increase sales and improve conversion rates. A/B testing is the process of simultaneously presenting two or more versions of a website, product or service so as to measure the impact on metrics such as sales and conversions.


Use Google’s Remarketing feature

Google’s Remarketing feature allows you to target those that have previously visited your website. Remarketing may be a powerful tool that helps you to reach people that are already interested in your brand or product.


It allows you to convert these visitors into users by showing them relevant ads and products. The key features of Google’s Remarketing feature are the ability to make remarketing lists, remarketing goals, and remarketing pixels.

Don’t ignore mobile users when creating Google

Google Ads may be a powerful tool for any business. It’s also a great way to reach your audience. However, there are some things that you should keep in mind when creating ads. Mobile users are the future of advertising and they must be taken into account when creating ads.


Studies have shown that mobile users spend more time on their devices than desktop users and this means that they're more likely to make purchases and take action on your ads. It’s important to know what type of mobile user you would like to target before creating your ad.

Get help from a professional advertising agency to run your campaign

The role of the advertising agency is to provide the client with a comprehensive range of services that may help them to run their campaign efficiently. they need the experience and skills to create a targeted strategy, which is able to help them create ads that are not just effective but also stand out from the competition.


If you're from Australia and looking for the most effective Google ads agency in Melbourne then reach out to Search Max. they're a Google premier partner agency, successfully handling Google ads campaigns for many clients.


Your Google AdWords campaign should be set up so you’re focused on optimizing keyword bids, ad click-through rates, and landing page conversion rates. If you follow these ten steps, then you'll be on your way to a profitable Google AdWords campaign. Good luck!


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