How to Find Your Competitors Facebook Ads

If you’ve read even one blog post or article about Facebook ads, you’ve probably heard that they’re a great way to reach your target audience. But how do you go beyond broad generalizations like “people who like pandas also enjoy poutine?”

Before creating your first ad, it’s a good idea to understand all of your options. Depending on the scope of your business, the types of people who are most likely to buy from you. This is an opportunity for thinking about everything from where your potential customers are to what websites they frequent and what their interests may be. Once you know this, creating a successful ad becomes much easier and more effective.

Find Your Audience Based on Interests

If you’re looking to reach a broad audience with a wide variety of interests, you’ll want to target people based on their interests. This is a great option for businesses who have a wide variety of products or services, but are trying to generate interest in a particular niche.

For example, if you’re a realtor trying to reach people who are interested in buying or selling a home, you might want to target people based on their interests, Something like "home improvement," "buying a home," or "real estate" will give you access to a much larger audience, but you also have to be careful not to send your ads in the wrong direction.

Find Your Audience Based on Behaviors

Targeting people based on their behavior is a great way to reach a very specific audience. If you’re looking to target people with a certain occupation, income level, age, or any other behavioral characteristic, you can target specific demographics based on that information. Behaviors you can use to target people include job titles, annual incomes, life events, interests, and many more. If you’re running a business that revolves around children and their birthday parties, you can target people who are likely to be parents, as well as anyone who works in the service industry, such as party planners and waiters.

Find Out Where Your Audience Is Already

If you’re finding it difficult to target the right audience, you can use the information you already know about your target audience in order to find the communities and groups where they already are. This is great for targeting niche audiences that may be difficult to reach based on interests or behaviors.

For example, if you’re trying to reach a specific group of people who go to a specific university, but you aren’t sure where to find them, you can use the school’s name in your targeting options.

Read More: 6 Ways to Find Competitors Facebook Ads

Find Which Ads Are Working for Your Competitors

If you’re running a business that has competitors, you may want to take a look at the types of ads they’re running and use them as a guide for what works. This is a great way to get an idea of what your audience is interested in. You can also take this a step further and take a look at the audiences your competitors are reaching. If you notice that a specific competitor is reaching a huge audience with a certain type of ad, you can try to reach that same audience with a similar ad.

Use Social Media Monitoring Tools

A great way to figure out what types of ads are working for your competitors is to use social media monitoring tools. These tools allow you to search for specific terms related to your industry, as well as your competitors. You can search for terms like “We buy houses” or “Houses for sale” to find ads for your competitors. This is a great way to find out what your competitors are doing, as well as what their audience is interested in.


If you want to run a successful Facebook ad campaign, it’s important to understand how to find your audience. Whether you target people based on their interests or their behaviors, or find the communities where your target audience already is, Facebook ads are a great way to reach your customers.

You have to know who your ideal customer is in order to create effective ads. There are a few ways you can target your ideal customer with Facebook ads. First, you need to know what your ideal customer cares about. Then, you can target them with ads based on those interests.

Read More: The Importance of Social Media Marketing to Your Business


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